Entertainers need to be involved with their own promotion, especially on the Internet. Hysterical Management can help in that effort.
A discussion about getting your web site found on the Internet simply must include the topic of keywords and keyword phrases. You can look at keywords from a couple angles.
What Is Your Web Site About?
Keywords should describe your web site. Have you ever run across one of those web sites that has a section of words, some of different font sizes seemingly scattered around? That’s called a keyword cloud. The author is using a software gimmick that counts the number of times a word is used on the web site, taking note as to whether or not the word is used in a heading, if it appears at the beginning, middle or end of a sentence and paragraph. Then the software determines how important each of the words are and builds a graphic display showing each words relative importance.
What Will People Look For
The other way to think of keywords is to guess what people will enter in the search engine to find a web site like yours. For many this isn’t as easy as it first sounds. Fortunately, as an entertainer, you are selling a unique commodity – you! And writing about you, mentioning your name, writing about what you do should be a no brainer. As a webmaster, I would advise you to also listen carefully to your fans after the show. When they are telling you how they enjoyed your performance, listen and make note of the words they use – kind of make your own keyword cloud. Knowing what everyday folks say about you and your show may help you discover some very good niches in the search engines.
What To Do With Keywords
The idea is that you want to make sure you use your keywords and phrases in key places in your web page. Ideally, your domain name would include a primary keyword phrase like your name. The the Page Title is the next most important, followed by a heading (in larger bold letters) and a couple times at least in the rest of your text. If your page has pictures, they should be relative to the content, and so include a reference to your keyword as well.
So, when the search engine robot comes strolling down your stretch of the Internet and sees repeated references to the Joe Schmoe The Comedian over and over in prominent places, the robot will assume that this page must be about Joe Schmoe The Comedian!
Hey, I told you this is not rocket science. And in fairness to the SEO gurus out there, it becomes a completely new ball game when you’re selling what the public believes is the same thing a thousand other places are selling. And, you don’t want to over do it either. If you stuff your pages with keywords it becomes annoying to read and the robots can pick it up too and your pages will be penalized – maybe not indexed at all!
We would be lost without Internet Search Engines. Without them, there would be no practical way to locate all the information out there on the World Wide Web.
There are hundreds of search engines available, but Google is the Big Kahuna. Google says we did 1.2 trillion searches in 2012. (I know Washington tosses “trillion” around like a worn sock but a trillion is a huge number.) And, there billions (in the neighborhood of 9 – 10 billion) web pages too see.
Google posted an interesting video about all those searches.
Getting your web pages to be found among all the rest may seem like a overwhelming task. In fact this problem has been the foundation of whole new industry called SEO; or Search Engine Optimization. They will gladly take many of your dollars in return for the promise to try to improve your web site search engine ranking. We’re talking big money here, not chump change. My research wasn’t extensive but SEO will cost in the range of $75 to $200 per hour. Most SEO business is done per project and has a wide range of $1,700 to $5,000. And this is the part that gets me; they don’t guarantee a damned thing!
Google says that they keep the algorithm as to how they rank Internet pages top secret. Allegedly, no single individual knows or has access the whole thing. But people, smart people, smart people with a lot of money and power pay large sums of money to an SEO who MIGHT be able to help.
Between that stupidity and the popularity of Honey Boo Boo, it’s no wonder Obama got re-elected.
It’s all actually pretty straight forward. A little background and common sense applied to web pages and blogs, and your site will soar to the top of the search lists! That probably sounds pretty arrogant, but I have lot’s of web pages ranking very well for their planned search terms. And I didn’t pay any one a dime to do it. Okay, wait, that’s not true. I’ve spent hundreds for software programs, books and some of those page long advertisements that suck you in to the deal of a life time. Yeah, I did all that to learn that what Google and the other search engines will tell you for free actually works.
So, in the coming weeks I will post additional articles to follow up on this one. We’ll cover topics like;
- Keywords and Keyword Phrases
- How to determine your keywords
- Spiders and Web Robots
- Your Robots Text File
- What Google is looking for
- Meta Tags
- What is page indexing
- What you should know about hyperlinks
- Free tools to help you analyze your site
To make sure you don’t miss even one exciting episode, please sign up for our weekly news letter. The sign up form is over there on the right and scroll up a little bit. New issues are delivered to your email box early Wednesday mornings.
Your comments, questions and ideas are always welcome – see the comment section below? That’s where you do it! Anybody can leave a comment. They’re all moderated to prevent spamming, but if you play nice, yours will be posted.
I will make the same promise to you that the SEO company makes and it won’t cost you a dime. If you do what I suggest, your pages might end up ranking higher. No, actually I can be stronger than that. Your pages WILL rank higher and I’d be surprised if they don’t show up in the top ten listings. In fact if they don’t, I’ll double your money back! Get an SEO company to make that promise!
Comedian Marketing Idea
As stand up comedians, you have a brilliant opportunity to to better utilize resources you probably already have to develop a terrific comedian marketing campaign! You just need to move all the puzzle pieces around to come together and develop a real marketing campaign.
Your Fan Base
As you travel and perform, you perform in front of hundreds of people every week. Over a year – thousands. Many of those folks really liked you! Trouble is, when you leave East Bumphuc Montana, most of them will never hear or see you again. It’s sad really. Because they are potential fans, they are interested in you and would love to see you again next time you come to town.
Imagine if all those people knew in advance when you were coming back to their town. Imagine if all those people knew as soon as your new CD became available.
You Got To Show Them The Love
Fans are interested in you. They feel a connection to you. They demonstrate their connection by wearing T-shirts, posting online, and would totally flip over getting periodic messages from you. They get to know where you are performing, funny stories about what happened on the road, and when the new product is coming out and how to buy it – NOW. They would know when you are coming back to their town, so they could make plans to see you again – making you a draw for the venue. The whole thing really promotes the your brand throughout the whole year. (Think about having several hundred fans you’ve been keeping in touch with from all over the country getting news first hand as soon as your CD is available! The initial burst of CD sales could be huge!)
It’s Not Difficult and It’s Free
Best of all, doing all that is free, and you don’t have to anything much different than you do now!
There is a mailing service called Mailchimp. They’re one of a few really good mail service outfits. And they have a program that allows you to have as many as 2,000 subscribers and send as many as 12,000 emails a month for free. Once you grow beyond that, you have to get a paid account but at that point it would seem you could afford it and they have some really affordable options.
People add their names to your email list right from your web site. So during your show, you promote the idea, tell people to sign up. They even have an app for a smartphone, if you have one, that allows you to have the person enter their info to your phone for you to upload later, and another similar program you could run on a laptop. They have a special program for Facebook too.
Then, you can send messages to directed just to those people or they would receive updates every time you post something to your web site automatically! The emails by the way are ‘pretty’ emails. With color and pictures if you want. And, the mail service makes certain it’s all legal, so you’ll not be in danger of being accused of spamming.
You can do all this on your own at zero cost. If it seems too daunting, I could do most of it for you. It takes about an hour to setup, I would charge $25 for the setup – a one time charge. You still have to setup your own Mailchimp account – but again if you stay within their limitations – it’s totally free.
Take a look at Mailchimp (mailchimp.com) and let me know what you think about the idea.
Oh, and before I forget, please subscribe to my newsletter. That way when some new pearls of Internet wisdom are posted here, you will be the first to know. The sign up form is on the lower right hand of this page. You’ll get to see what your fans will see when they sign up on your web site.
A Domain Name is sort of like an international phone number that enables Internet users to find a particular web site easily.
There’s an organization called Internet Corporation for Assigned Names and Numbers (ICANN) that has the responsibility of making sure that every domain name is unique and keeping track of here each domain is located on the Internet.
You can register a domain name with a Registrar or reseller (like Hysterical Management). Not all registrars and resellers offer identical terms and conditions. Some are actually pretty scummy and limit you (the registrant) in the things you may want to do with your domain name. They end up extorting money from the registrant. A separate article on these scams is scheduled for publication soon.
Hysterical Management is not the least expensive place to register a domain name, but it’s perfectly safe. We charge $17.95 per year for domain registration.
Top Level Domain
The most common TLD’s are .com, .org, .edu, .gov. Of those four, you’re most likely qualified to register for one – the .com . The others are reserved for non-profits, schools and the government. You can also register for .net, .biz, or .name. Technically there’s no difference one to the other. It’s just that most people will default to .com when they’re looking for a web site. That’s why .com domain names are considered ‘better’ than others. (As a point of interest, as of today, December 2, 2012) there are 316 top level domains. Many you would never guess.)
Entertainers have the advantage (or curse) that they will often want to use their name as the domain name. The curse comes in if you have a very common name – because the name will already be taken. But, even if you’re a comedian with the name John Kennedy, you could still register johnkennedycomedy.com – Yup, it’s available.
Choosing words that you think people will use in trying to find your web site as part of the domain name is an excellent search engine strategy. Some one searching for ‘john kennedy comedy’ on Google is going to end up with our sample web site at the top of the list even though there are hundreds of thousands of other John Kennedy related sites.
So, give your possible domain name a little thought. Think of several acceptable possibilities. Then, find out if the name is available for your to register or not. You can do that right here by the way. We have a simple Domain Checker program that will tell you right away if your domain name is available for registration or not. If it is available, you can register it right away and set up your hosting account too. It doesn’t cost or obligate you in any way to check. Click Here For Domain Name Checker
Your comments and questions are welcome.
Carol Pennington, owner of Hysterical Management and 25 year stand-up veteran, is well known in the industry for providing the nations funniest professional stand-up comedians in quality venues across the country.
Miss Pennington’s secret of success centers on quality and integrity. Those same important qualities are found within the Promotional Division.
“We’ve enjoyed some great success on the Internet. I’m glad we’ve found a way to share our expertise with our comics and venues to help in their own business development”
- Carol Pennington
Tell us what you would like to do, and we’ll get back to you promptly with a plan of action.