A discussion about getting your web site found on the Internet simply must include the topic of keywords and keyword phrases. You can look at keywords from a couple angles.
What Is Your Web Site About?
Keywords should describe your web site. Have you ever run across one of those web sites that has a section of words, some of different font sizes seemingly scattered around? That’s called a keyword cloud. The author is using a software gimmick that counts the number of times a word is used on the web site, taking note as to whether or not the word is used in a heading, if it appears at the beginning, middle or end of a sentence and paragraph. Then the software determines how important each of the words are and builds a graphic display showing each words relative importance.
What Will People Look For
The other way to think of keywords is to guess what people will enter in the search engine to find a web site like yours. For many this isn’t as easy as it first sounds. Fortunately, as an entertainer, you are selling a unique commodity – you! And writing about you, mentioning your name, writing about what you do should be a no brainer. As a webmaster, I would advise you to also listen carefully to your fans after the show. When they are telling you how they enjoyed your performance, listen and make note of the words they use – kind of make your own keyword cloud. Knowing what everyday folks say about you and your show may help you discover some very good niches in the search engines.
What To Do With Keywords
The idea is that you want to make sure you use your keywords and phrases in key places in your web page. Ideally, your domain name would include a primary keyword phrase like your name. The the Page Title is the next most important, followed by a heading (in larger bold letters) and a couple times at least in the rest of your text. If your page has pictures, they should be relative to the content, and so include a reference to your keyword as well.
So, when the search engine robot comes strolling down your stretch of the Internet and sees repeated references to the Joe Schmoe The Comedian over and over in prominent places, the robot will assume that this page must be about Joe Schmoe The Comedian!
Hey, I told you this is not rocket science. And in fairness to the SEO gurus out there, it becomes a completely new ball game when you’re selling what the public believes is the same thing a thousand other places are selling. And, you don’t want to over do it either. If you stuff your pages with keywords it becomes annoying to read and the robots can pick it up too and your pages will be penalized – maybe not indexed at all!
We would be lost without Internet Search Engines. Without them, there would be no practical way to locate all the information out there on the World Wide Web.
There are hundreds of search engines available, but Google is the Big Kahuna. Google says we did 1.2 trillion searches in 2012. (I know Washington tosses “trillion” around like a worn sock but a trillion is a huge number.) And, there billions (in the neighborhood of 9 – 10 billion) web pages too see.
Google posted an interesting video about all those searches.
Getting your web pages to be found among all the rest may seem like a overwhelming task. In fact this problem has been the foundation of whole new industry called SEO; or Search Engine Optimization. They will gladly take many of your dollars in return for the promise to try to improve your web site search engine ranking. We’re talking big money here, not chump change. My research wasn’t extensive but SEO will cost in the range of $75 to $200 per hour. Most SEO business is done per project and has a wide range of $1,700 to $5,000. And this is the part that gets me; they don’t guarantee a damned thing!
Google says that they keep the algorithm as to how they rank Internet pages top secret. Allegedly, no single individual knows or has access the whole thing. But people, smart people, smart people with a lot of money and power pay large sums of money to an SEO who MIGHT be able to help.
Between that stupidity and the popularity of Honey Boo Boo, it’s no wonder Obama got re-elected.
It’s all actually pretty straight forward. A little background and common sense applied to web pages and blogs, and your site will soar to the top of the search lists! That probably sounds pretty arrogant, but I have lot’s of web pages ranking very well for their planned search terms. And I didn’t pay any one a dime to do it. Okay, wait, that’s not true. I’ve spent hundreds for software programs, books and some of those page long advertisements that suck you in to the deal of a life time. Yeah, I did all that to learn that what Google and the other search engines will tell you for free actually works.
So, in the coming weeks I will post additional articles to follow up on this one. We’ll cover topics like;
- Keywords and Keyword Phrases
- How to determine your keywords
- Spiders and Web Robots
- Your Robots Text File
- What Google is looking for
- Meta Tags
- What is page indexing
- What you should know about hyperlinks
- Free tools to help you analyze your site
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Your comments, questions and ideas are always welcome – see the comment section below? That’s where you do it! Anybody can leave a comment. They’re all moderated to prevent spamming, but if you play nice, yours will be posted.
I will make the same promise to you that the SEO company makes and it won’t cost you a dime. If you do what I suggest, your pages might end up ranking higher. No, actually I can be stronger than that. Your pages WILL rank higher and I’d be surprised if they don’t show up in the top ten listings. In fact if they don’t, I’ll double your money back! Get an SEO company to make that promise!